![]() ![]() “Because symbols have clearly understood common meanings, we rely on them as a visual language,” says Lundin. Symbols are simplified shapes that represent something specific in a culture. And, triangles pointing to the side convey movement and a forward direction where the point is facing.” Inverted triangles suggest instability or downward momentum. When right side up, triangles convey power, stability, and upward momentum. As a result, their meaning changes depending on how they are positioned. Finally, triangles are directional in shape. Curves are considered to be feminine and, as such, circles communicate softness, grace and femininity. So, they may be the right choice for your logo if you want to make your consumers think of harmony, unity, eternity, or timelessness. The 3 major shape categories are geometric, abstract/symbolic and organic - and all come with their own unique psychological associations.Ĭircles, in contrast, are never-ending. This is true whether they include an icon and text, just an icon, or only text. You’d be surprised how many logos we’ve seen that are literally unreadable! How will you remember a business if you can’t read its name?”Īll logos have a shape. “Be sure that the company name is legible, clean and readable. Lundin emphasizes that though font appearance is important, the most essential aspect of a good logo font is not its feel, but rather its readability. ![]() Think about the message you want your brand to convey and pick accordingly. Traditional fonts such as Arial or Times New Roman were categorized as ‘stable’ and ‘mature,’ but were also seen as ‘unimaginative’ and ‘conformist.’ In contrast, ‘youthful’ fonts like Comic Sans were considered ‘happy’ and ‘casual,’” Lundin explains. #NEGATIVE SPACE CHEF LOGOS SOFTWARE#A nice collection.“The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits that people associate with varying fonts. SHIFT and Bull are my favorites! Thanks for sharing. How could you overlook Fedex’s logo which is subtle and elegant. Logos that make interesting use of negative space are terribly clever and deceptively hard to do. Love the Elephone logo! Great post thanks □ It’s only when I looked at it a second time that I saw the crown in the Royal Clothes logo… inspiring! Here an exemple of my personal portfolio: ![]() I should think you have helped a lot of folk with this really useful info. I can help if you need a great logo! Just had a look at your website – it looks really informative. As of this time I only use a google font text. To be quite honest, I haven’t quite created a logo for my site. ![]() It actually gives an elegant impression as opposed to logo design that is too cramped. I completely agree with the use of negative space when creating logo. I even mentioned you as a gallery inspiration in one of my articles.Īnyway, back to the topic. I do visit every now and again but I just don’t actively participate. We love negative space in logos □įirst of all, I would like to say that this is my first ever comment on your site.
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